We build must-read newsletters.
End-to-end newsletter management for B2B and finance brands: strategy, content, growth & operations.
BOOK A CALLYou might need a Chief Newsletter Officer if…
1️⃣ You have a newsletter that could use some love
2️⃣ You know you need a newsletter, but don’t have the capacity
👋 Hey, I’m Tyler.
In 2017, I founded The Water Coolest, a daily investing and business newsletter. My thesis was simple: no one was talking about markets the way real people talk about them.
It struck a nerve. I scaled it to 100K+ subscribers and sold it to Barstool Sports in 2021.
After two years as Head of Newsletter Operations at Barstool, I started consulting for some of your favorite newsletters.
For the past few years, I've been helping B2B and finance brands build must-read newsletters.
Why?
Because I see the same opportunity in B2B and finance right now. People want to hear from real people.
What you get.
Everything you need to run a best-in-class newsletter. Get a Chief Newsletter Officer without hiring a single person.
🤝 Strategy & Alignment
Alignment on goals, audience, voice, and editorial direction.
Every issue maps back to your business goals.
📝 Weekly Editorial Newsletter
4 newsletters per month written by the CNO team for your subscribers.
⚒️ Full Infrastructure
ESP setup, deliverability optimization, welcome sequences, list hygiene.
We build the engine and keep it running.
📈 Reporting & Analytics
Monthly performance reports.
Open rates, click rates, growth trends, and what to do about all of it.
🗓️ Editorial Calendar
A planned content calendar each month so you always know what's coming.
No scrambling, no last-minute drafts.
🧑💻 Dedicated Content Team
A writer who learns your business and voice.
Same team every month, not a rotating cast of freelancers.
From Kickoff to First Send in Weeks
Everything you need to run a best-in-class newsletter, without hiring a single person.
Week 1
Discovery & Setup
Deep dive on your business, audience, and voice. We audit your existing list, set up (or optimize) your ESP, and configure deliverability.
Week 2
Editorial Plan & Iteration
We build your first month's editorial calendar, nail down voice and format, and draft issue #1. You review, we iterate until it's right.
Week 3
First Draft & Review
You review drafts 48 hours before send, give them a thumbs up, and we handle the rest.
Week 4
Monthly Rhythm
We deliver 4 newsletters per month, plus strategy calls and ongoing alignment. Same cycle every month.
Simple Pricing. No Surprises.
Your Chief Newsletter Officer
$6,500/mo
✓ Weekly newsletter
✓ Dedicated content team
✓ Strategy & alignment sessions
✓ ESP & deliverability setup
✓ Monthly reporting
✓ Welcome sequences
✓ Editorial calendar
6-month minimum. Ask about derivative social content & growth programs.
Interested in a one-off content, growth, or ops consulting project?
Tyler and the team take on limited bespoke engagements, including content, growth & ops consulting.
LET’S CHATUnread. Must-read.