We build newsletters people actually read.
Full-service newsletter management for B2B and finance brands: strategy, content, growth & deliverability.
BOOK A CALLYou might need a Chief Newsletter Officer if…
1️⃣ You have a newsletter that could use some love
2️⃣ You know you need a newsletter, but don’t have the capacity
👋 Hey, I’m Tyler.
In 2017, I founded The Water Coolest, a daily investing and business newsletter with a simple thesis: no one was talking about markets the way real people talk about it.
It struck a nerve. I scaled it to 100K+ subscribers and sold it to Barstool Sports in 2021.
For the past few years, I've been helping finance and B2B brands build must-read newsletters.
Why?
Because I see the same opportunity in B2B and finance right now.
People want to hear from real people (not product update blasts and corporate-speak).
What you get
Everything you need to run a best-in-class newsletter. Get a Chief Newsletter Officer without hiring a single person.
🤝 Strategy & Alignment
Alignment on goals, audience, voice, and editorial direction.
Every issue maps back to your business goals.
📝 Weekly Editorial Newsletter
4 issues per month, written by real people for real people.
⚒️ Full Infrastructure
ESP setup, deliverability optimization, welcome sequences, list hygiene.
We build the engine and keep it running.
📈 Reporting & Analytics
Monthly performance reports.
Open rates, click rates, growth trends, and what to do about all of it.
🗓️ Editorial Calendar
A planned content calendar each month so you always know what's coming.
No scrambling, no last-minute drafts.
🧑💻 Dedicated Content Team
A writer who learns your business and voice.
Same team every month, not a rotating cast of freelancers.
From Kickoff to First Send in Weeks
Everything you need to run a best-in-class newsletter, without hiring a single person.
Week 1
Discovery & Setup
Deep dive on your business, audience, and voice. We audit your existing list, set up (or optimize) your ESP, and configure deliverability.
Week 2-3
Editorial Plan & Iteration
We build your first month's editorial calendar, nail down voice and format, and draft issue #1. You review, we iterate until it's right.
Week 3-4
First Draft & Review
Weekly newsletters go out. You review drafts 48 hours before send, give thumbs up, and we handle the rest.
Week 4
Monthly Rhythm
Four newsletters, one strategy call, ongoing alignment. Same cycle every month. You spend ~2 hours total. We handle the other 40+.
Simple Pricing. No Surprises.
Your Chief Newsletter Officer
$6,500/mo
✓ Weekly newsletter (4/month)
✓ Dedicated content team
✓ Strategy & alignment sessions
✓ ESP & deliverability setup
✓ Monthly reporting
✓ Welcome sequences
✓ Editorial calendar
6-month minimum. Ask about derivative social content, growth programs, and lead magnets.
Interested in one-off consulting project?
Tyler and team take on limited bespoke engagements, including content & growth consulting.
LET’S CHATUnread. Must-read.